"Cultural appropriation is the unacknowledged or inappropriate adoption of the customs, practices and occurs when a person from one culture adopts the fashion, iconography, trends, or styles from another culture, and typically more dominant people or society.
In 2019, Kim Kardashian, a prominent pop-culture figure and entrepreneur released a makeup palette with colour names in the Hawaiian language. And in the same year, she started a shapewear brand named ""kimono"" which is the traditional Japanese attire, after the immediate backlash, she renamed it. Both instances offended people for being instances of cultural appropriation. "